Quantcast
Channel: Search
Browsing latest articles
Browse All 48 View Live

Image may be NSFW.
Clik here to view.

Google Takes $7B Hit In Motorola Sale

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever lost according to Wall...

View Article



Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to...

View Article

Rocket Fuel Revenue Grows by More Than 100%

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113...

View Article

Google, Local News Sites Create Private Exchange

Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. The participants formed a private...

View Article

Image may be NSFW.
Clik here to view.

This Is How Men Grocery Shop

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new...

View Article


Image may be NSFW.
Clik here to view.

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce

SpecsWhoLisa HurwitzAge 37New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning businessOld gig Evp, group account director, Leo Burnett and...

View Article

Image may be NSFW.
Clik here to view.

Are You a Felon? According to Google, You Just Might Be

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have thought he was. It...

View Article

Image may be NSFW.
Clik here to view.

Google Plus Just as Popular as Twitter in U.S., Study Says

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that put social in the...

View Article


Image may be NSFW.
Clik here to view.

Google's Mobile 'Problem' Squeezes Pricing in First Quarter

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short of Wall...

View Article


Image may be NSFW.
Clik here to view.

George Takei's Take: Older People Care About Tech

George Takei has a message to herald: Older people know how to use digital media. To get the point across, the actor—best known for his Star Trek work in the late 1960s before becoming a social media...

View Article

Image may be NSFW.
Clik here to view.

Google Expands Its Brand Plans With Real-Time Results

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp,...

View Article

Image may be NSFW.
Clik here to view.

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools."We've added a...

View Article

Image may be NSFW.
Clik here to view.

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook...

View Article


Image may be NSFW.
Clik here to view.

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if...

View Article

Image may be NSFW.
Clik here to view.

Why It's So Hard for Brands to Get Noticed on Amazon

Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based...

View Article

Browsing latest articles
Browse All 48 View Live




Latest Images