Google Takes $7B Hit In Motorola Sale
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever lost according to Wall...
View ArticleGoogle's New Real-Time Audience Measurement Is a Brand Play
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to...
View ArticleRocket Fuel Revenue Grows by More Than 100%
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113...
View ArticleGoogle, Local News Sites Create Private Exchange
Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. The participants formed a private...
View ArticleThis Is How Men Grocery Shop
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new...
View ArticleSMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce
SpecsWhoLisa HurwitzAge 37New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning businessOld gig Evp, group account director, Leo Burnett and...
View ArticleAre You a Felon? According to Google, You Just Might Be
For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have thought he was. It...
View ArticleGoogle Plus Just as Popular as Twitter in U.S., Study Says
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that put social in the...
View ArticleGoogle's Mobile 'Problem' Squeezes Pricing in First Quarter
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short of Wall...
View ArticleGeorge Takei's Take: Older People Care About Tech
George Takei has a message to herald: Older people know how to use digital media. To get the point across, the actor—best known for his Star Trek work in the late 1960s before becoming a social media...
View ArticleGoogle Expands Its Brand Plans With Real-Time Results
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp,...
View ArticlePinterest Adds Do-It-Yourself Advertising to Promoted Pins
Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools."We've added a...
View ArticleFacebook Is Beginning to Look Like a Bona Fide Online Ad Network
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook...
View ArticleGoogle's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if...
View ArticleWhy It's So Hard for Brands to Get Noticed on Amazon
Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based...
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